Benefit 1: New Customer Acquisition

The large and affluent audience of casual game players is a prime target for new online casual game offerings. According to MediaMetrix, 50% of all internet users play casual games online, and these players are always looking for new and engaging content.* 60% of the casual gaming audience is interested in competitive entertainment and online tournaments. By offering the right mix of games and tournaments, you can attract specific player demographics: our games portfolio is targeting male/female from 25 to 60 years old.

*ComScore “The Players" Study, May, 2006